Fabian Bartsch, PhD
Associate Professor of Marketing | MBS School of Business
I investigate the dynamic interplay between international marketing, consumer behavior, and business ethics. My work explores how global and local identities shape brand relationships in a digital world.
Call for Papers
Global Impact, Local Action
International Marketing Review — Special Issue
Submissions: Nov 2026 – Jan 2027
Learn MoreLatest Research
Consumers' Responses to Moral Transgressions in the Fashion Industry: Comparative Insights from Western Developed and Southeast Asian Emerging Markets
Tran, T., Bartsch, F. (2025)
Journal of Business Ethics
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